Apple is reportedly gearing up to make a major shift in its display technology lineup with the iPhone 17 series. According to an exclusive report from 9To5Google, the Cupertino-based tech giant plans to extend its ProMotion display technology to all models in the upcoming iPhone 17 lineup, including the base variants. This move could significantly elevate the user experience, bringing smoother scrolling and adaptive refresh rates to a wider audience.
ProMotion: From Pro to All
Currently, Apple’s ProMotion technology is a hallmark feature reserved for its Pro and Pro Max iPhone models. This advanced display tech uses Low-Temperature Polycrystalline Oxide (LTPO) technology to enable dynamic refresh rates of up to 120Hz. By comparison, the standard iPhone models are limited to a fixed 60Hz refresh rate, creating a noticeable gap in display fluidity between the two tiers.
However, with the iPhone 17 series, even the non-Pro models may see a significant upgrade. While reports suggest that the base iPhone 17 models will feature a capped refresh rate of 90Hz—slightly below the 120Hz offered by the Pro models—this is still a substantial improvement over the current 60Hz standard. For everyday users, this enhancement means smoother animations, better gaming performance, and an overall more responsive user interface.
Narrowing the Gap
Apple’s decision to bring ProMotion technology to its base models reflects its broader strategy of minimizing the performance divide between Pro and standard variants. This trend became evident with the launch of the iPhone 16 series, which introduced features like the Action Button across all models. The iPhone 17 series is expected to continue this trajectory, delivering advanced display capabilities while retaining some distinctions to justify the Pro models’ premium pricing.
Key Differentiators Remain
While the inclusion of ProMotion technology in the base models is a significant upgrade, Apple is likely to maintain key differentiators for its Pro lineup. The Pro variants in the iPhone 17 series are expected to feature the full 120Hz refresh rate, alongside other exclusive features such as advanced camera systems, premium build materials, and higher storage capacities.
Additionally, reports suggest that the iPhone 17 Pro models will be powered by Apple’s A18 Pro chipset, offering more advanced computational capabilities compared to the standard A18 chip in the non-Pro variants. This differentiation ensures that the Pro models continue to cater to power users and professionals who demand the best performance and features.
The Evolution of Apple Displays
Apple’s focus on display technology has long been a cornerstone of its product strategy. From the introduction of Retina displays to the adoption of OLED technology, the company has consistently pushed the envelope in visual performance. ProMotion technology is no exception, delivering benefits such as:
- Adaptive Refresh Rates: Adjusts refresh rates dynamically to save battery life while maintaining optimal performance.
- Smoother Scrolling: Enhances the fluidity of scrolling, making interactions more seamless.
- Improved Gaming and Video Playback: Offers a more immersive experience for gamers and video enthusiasts.
With the iPhone 17 series, Apple is poised to make these benefits more accessible to its broader customer base.
Market Impact and Consumer Expectations
The introduction of ProMotion technology across all iPhone 17 models is expected to have a significant impact on the smartphone market. Competing brands may feel the pressure to offer similar high-refresh-rate displays across their entire lineups. For consumers, this move represents better value for money, as even the base models will now offer a premium display experience.
Moreover, this shift aligns with growing consumer demand for smoother and more responsive screens, particularly as mobile gaming and video streaming continue to rise in popularity. By expanding ProMotion to all models, Apple is addressing a key area of user experience that resonates with a wide audience.
What’s Next for Apple?
Apple’s display advancements are just one piece of the puzzle for the iPhone 17 series. The company is also rumored to be working on other innovations, including:
- Foldable Devices: Apple is reportedly exploring foldable iPhones and iPads, potentially redefining form factors in the coming years.
- Camera Enhancements: Expect further improvements in low-light performance and computational photography.
- AI Integration: Apple’s push into artificial intelligence could bring smarter features and deeper ecosystem integration across devices.
As the iPhone 17 series takes shape, it’s clear that Apple is doubling down on delivering cutting-edge technology while maintaining its signature blend of simplicity and elegance.
The expansion of ProMotion display technology to all models in the iPhone 17 series marks a pivotal moment for Apple and its customers. By bridging the gap between Pro and standard variants, the company is not only enhancing its product offerings but also setting a new benchmark for the industry. Whether you’re a tech enthusiast or an everyday user, the iPhone 17 series promises to deliver an experience that’s smoother, faster, and more engaging than ever before.
